VISIT THEIR WORLD
Not much to say about this project, except, working with Leah and Yasaman has always been great.
The team behind this brand is what made it’s success so obvious to so many.
Through Playhouse, I co-creative directed along with the Founders, web designed and led the team of creatives behind their world.
They hired us (Playhouse) for:
Brand Identity
Illustrations
Packaging
E-commerce Design and Development
World Building
I personally handled the direction of the team, and the design of their website.
Team
From Gina Guasch Team: Gina Guasch, Eloisa Blitzer
Donald David
Malena Grandio
Sofia Luna
Here are some cute sketches when I was designing the website:
Hello & welcome 2
located somewhere In The Middle of The Future, the present, imagination, The Timeless, parallel dimensions, Medellín, Colombia, awe, wood, nature, soil, ultra-sonics, philosophy, people, land, funghi, The Cosmos, London, Berlin, Madrid, art, invention, brands, design, architecture, web-sites, writing, speaking, English, Spanish, French & somewhere in between—
this is my
Webhere’s the big picture 🔎
or
scroll for details
Waiting for The Universe to send someone who can help materialize these ideas
My work circulates around the same topic—facilitating the process of creation and connection. To ourselves, our hopes, our loved ones, to the time we live in, the space we are born in, our imagination, and the spectrum across. Below are some of the projects that continue to furnish this cause, as per user feedback:
Working With Friends
I mostly enjoy working with my friends or friends of friends. The world is our 🦪. This keeps all projects soulfilled, fun and challenging. I hope 2026 is all about making things with friends.
February 13, 2026
There is but one infinite game - James P Carse.
Sofia Restrepo Restrepo R. B (Sofia Luna)
Website Design & Dev Sofia Luna
Aesthetic Consulting Sato
Titles Sato
Copyright 2026
Leonora Carrington, The Magical World of The Mayans (1963)
We must go on imagining better than the best we know.
- Neville Goddard (1955)
Hello! & welcome to: located somewhere between two dj decks, In The Middle of The Future, the present, parallel dimensions, Medellín, beauty, nature, philosophy, people, land, The Cosmos, London, Berlin, Madrid, art, invention, brands, design, architecture, timeless technology, Colombia, writing, speaking, English, Spanish, French & somewhere in between—
A repertoire of commercial, entrepreneurial and research endeavors.
And other inspiring resources by friends and fellow artists.
Interview, In The Middle of The Future, Spanish
Que Sabe Nadie..
Gracias a Ximena Romero tuvimos la oportunidad de participarar entrevistando en RestAura, un festival de saberes ancestrales con Abuelos y Abuelas de muchas tradiciones. Adan era uno de los invitados y tuvimos este magnifico encuentro...
Watch on YouTube
Brief BiΩ
Sofia Luna is a shape-shifting artist, currently residing in the mountains of Colombia. She renders worlds, brands and tools that celebrate and expand our perception of the human experience...
Read full bio
Essay: Wounds for Tetagramatton
Writing, English
Read it here
Sofia Luna for Reprezent Radio, UK
Sonic, Bio
Completely chaotic electronic set.
Watch and listen here
Originality Comes From the Origin
- Gaudi’s Grave
Art Archive
A slideshow of all the artworks placed on the header of this website.
Visit the full archive here
Founded Playhouse —
Playhouse, Bio
Playhouse was born in my time living in Madrid and Berlin in 2019. It is a boutique creative consulting and world building studio focused on translating imaginations into robust and memorable brand worlds.
Visit Instagram
Brand World for Good Girl Snacks
Playhouse, Brands, English
View Project
Shopping Hot Girl Pickles by Good Girl Snacks at Whole Foods
Playhouse, Brands, English
Vibes—and I hope to help birth many other industry defying food inventions.
Interactive E-commerce Design (part of brand world) For Good Girl Snacks
Playhouse
Visit Website
Brand World for MKH —
Playhouse
A very fun project developed alongside Paula De Alvaro & Design Office Fun for Asya Mukhamedrakhimova.
View Project
David Lynch on the power of Transcendental Meditation
Resources, Imagination
Highlights from Nazareth Castellanos’ Neuroscience, Qi-Qong and Meditation Retreat
Resources
“Entusiasmo viene de En-Teos, es decir, llevar a Dios dentro,” dijo Nazareth, acompañada por un guiño, al responderme una pregunta.
Leer mas
Speaking
Bio
Codigos de Honor y Ser,
La Cantera — 2025
El Futuro Es Magia,
Jaime Uribe & Asociados — 2024
How to Elicit Magic in Our Daily Lives,
Central Saint Martins’ LVMH Lecture Hall — 2023
Florence Scovel-Shinn on Imagination
Resources, Imagination
Resources, Imagination
The imagination has been called, “The Scissors of The Mind,” and it is ever cutting, cutting, day by day, the pictures man sees there, and sooner or later he meets his own creations in his outer world.
To train the imagination successfully, man must understand the workings of his mind. The Greeks said: “Know Thyself.”
- Florence Scovel Shinn on The Game of Life and How to Play It (1925)
Lecture Feedback From Students: Using Imagination to Transform Your Reality
Imagination, Spanish, Community
View Project
Book recs that can help further enjoy and savour the Human Experience
Finite and Infinite Games: A Vision of Life as Play and Possibility
The Game of Life
Trickster Makes This World: How Disruptive Imagination Creates Culture
Vangelis - Mythodea, Movement 9 for NASA Mission: Mars Odyssey.
Resources, Sonic, Imagination
Magnificent performance and sonics.
Lecture Excerpt: Code of Honor & Being for public music program
Imagination, Español, Community
Gracias a Rene Cano Rios (Bull Nene) y la Alcaldia de Envigado, Nicole Romero y yo, tuvimos la oportunidad de acompañar a 300 jovenes en La Cantera direccionando el departamento del Ser.
Co-founder In The Middle of The Future (ITMOTF) —
In The Middle of The Future, Bio
ITMOTF is a platform
Visit Instagram
Cosmic Rants: Defining The Matrix
In The Middle of The Future, English
What Is The Point of The Human Experience?
In The Middle Of The Future, English,
Website for In The Middle of The Future
In The Middle of The Future
ITMOTF is a curatorial platform designed to connect evolution through beauty, sound, experience and community.
Visit Website
Design for Zen Gazette Antes del Amanecer
In The Middle of The Future, Community
Antes del Amanecer es un proyecto liderado por Joanna Riquett junto con Plum Village, con el fin de traer sabiduria Zen del maestro Tich Nat Han a publicos masivos. La primera edicion de la gazeta fue impresa x 5000 y fue repartida en la meditacion mas grande de Colombia, el MED.
Visitar
Graduating: Master of Arts in Applied Imagination from Central Saint Martins
Bio, Imagination
Website for Extasia —
Playhouse
View Project
Website for ACB
Playhouse
Visit Website
There is but one infinite game
-James P. Carse
-James P. Carse
Website Design & Dev by me
Aesthetic Consulting Sato
Sofia Restrepo Restrepo R. B © Copyright 2026